Add a content token

Before you can add a content token for a customer, the customer must have an Apple Business Manager (ABM) account with apps purchased, and they must have devices enrolled in Device Management for Apple.

To manage and distribute apps for devices enrolled in Device Management for Apple, you must generate a content token (formerly server token) using your customer's ABM account and add it to Device Management for Apple.

Add a content token for a customer

  1. On the left navigation, select Dashboards > Device Management for Apple.
  2. Select Apps.

    All your customer content tokens display showing the status, the number of apps purchased with that content token, and its expiry date.

    There is one content token for each customer.

  3. Select Upload content token.
  4. Select the Customer to associate with this content token and select Next.

  5. Select Open Apple Business Manager to go to Apple Business Manager and sign in using your customer's account.

  6. In the customer's Apple Business Manager account:
    1. Click the user name > Preferences > Payments and Billing.
    2. Select Apps and Books.
    3. Find your content token in the list and select Download.

    A content token can only be managed by one MDM provider. When you add a content token, if Device Management for Apple detects that it is managed by another MDM, you can claim management of the content token or cancel the action.

  7. In Device Management for Apple, go back to the Upload content token wizard and select Next.
  8. Select browse, or drag and drop the content token downloaded from Apple Business Manager into the box.

  9. Select Next.
  10. Review the customer and content token details, and select Confirm.

    The content token is added to the Apps tab.

    You can add as many content tokens to Device Management for Apple as you need because each of your customers will have their own content token.

Apple content tokens expire annually. When you add a content token for a customer, the expiry date displays in the Apps tab. You must renew content tokens to avoid interruption of service.

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Updated: Apr 16, 2025